Property24.co.zw update: Company looking to grow organically in Zimbabwe

A few weeks back we revealed that the continent’s biggest multimedia and eCommerce company Naspers, had entered the Zimbabwean webspace with Property24.co.zw. Today, we finally got a response to some questions we forwarded to them concerning this development. Judging from their response, it appears the company’s entry into Zimbabwe is not as decisive as their entry into the Philippines.

We asked them the following questions:

TZ: We understand you are not ‘launched’ in this market yet… what is the outlook for a deliberate presence? We noticed that there is Seeff properties on the website now? Are you signing up more real estate agents locally?

Property24: With online property platforms gaining traction globally, we are excited about the opportunities for property portals within Africa. We foresee Property24 growing organically within the Zimbabwean market for the time being, however there are already a number of reputable estate agencies listing properties on Property24.co.zw. Should other estate agencies wish to list their properties on Property24.co.zw, they can simply contact Property24 via the Contact Us link on the website.

TZ: How big is the opportunity you see in African markets for internet properties listing services right now? What other markets in Africa are you looking to launch in?

Property24: Property24 has seen amazing growth over recent years and has developed a solid grounding in South Africa from which to expand. We believe the success that we have seen, as well as the demand and opportunities for online property portals, is certainly not unique to the South African market.

Therefore, we are extending our reach and already have property portals in South Africa, Zimbabwe, Nigeria, Kenya and Mauritius, as well as in the Philippines. We are excited about further expansion opportunities involving additional African countries in 2014.

TZ: What is the value proposition you bring to a market currently dominated by the likes of classifieds.co.zw & property.co.zw in Zimbabwe?

Property24: As the number 1 property portal in South Africa, Property24 has a wealth of experience building websites that are specifically tailored to searching for property online. Our products are created and supported by a world-class development team, who are continuously working to offer an excellent user experience to consumers and extra value to our real estate customers. Property24.co.zw is geared towards simplifying the property search for buyers and sellers, making it more convenient than ever to find your perfect home. It is designed to be easy to navigate, offering useful search filtering options, and an easy means of contacting the relevant estate agent. In addition, the portal is enhanced by the local mobile app which allows property buyers and renters to search for property on the go.