Techzim and TBWA Zimbabwe to explore the future of digital media in Zimbabwe

Techzim and TBWA Zimbabwe, will host what’s been billed as “Zimbabwe’s Largest Gathering of Digital Minds”, at a conference and training event called Digital Future.

The event will feature thought leading insights from leading digital media professionals from across the world on the 17th and 18th of March 2015 and will be sponsored by NetOne, Zimbabwe’s second largest mobile operator.

The organisers have managed to secure more than twenty (20) experts who will speak on a number of digital media themes via thought-provoking keynotes and interactive discussions, all focusing on the future trajectory of the development of digital media in Zimbabwe.

The conference will bring together digital media professionals to discuss the latest ideas and practice around digital media and how marketers, content creators and publishers can utilise these for growth.

Some of the confirmed speakers include Supa Mandiwanzira, Zimbabwe’s Minister of ICT; Teju Ajani, YouTube’s Head of Content Partnerships for Africa; Eunene Levine, Managing Director of Tequila Digital Marketing which is part of TBWA Group of Companies; Nyasha Mtsekwa, Aflix’s Head of Business Development; Denny Marandure, CEO of ZOL Zimbabwe; Nikki Kershaw, Co-Founder of C2 Media; Veronica Mantiziba, Digital Media Manager at Econet Zimbabwe and Darlick Marandure, CTO of Zimpapers.

The conference will also feature insights from emerging and born digital publishers and content creators like HerZimbabwe, Nafuna TV, TV Yangu, and 263Chat, amongst others.

“We are delighted with the number and quality of speakers we have secured for the Digital Future event. I have no doubt that they inspire all delegates to reach best practice level as far as publishing and marketing in the digital media space”,

says Limbikani Makani, CEO of Techzim.

The conference will be segmented into independently hosted 2 – 3 hour sessions, a move expected to give delegates the flexibility to attend the sessions that are most relevant to them, as Digital Media has a lot of different fields.

The sessions and training seminars on Digital Marketing will be hosted by TBWA and will feature insights from local and regional experts on mobile marketing, online reputation management and most current trends in the digital marketing field.

“We are excited to be part of Digital Future 2015.  The mixture of keynote speakers and workshop for Digital Marketing ensures that those who do attend will have real hands on training they can definitely use in their day to day work. We have a representatives from our Africa offices coming through. They have digital marketing experience working within Africa and we get to benefit and share this with colleagues in our market. This shows how collaborative the TBWA Africa network is”,

says Sapi Bachi, Managing Director of TBWA Zimbabwe.

Other sessions will be on digital broadcasting and digital publishing. These will focus on emerging technology for publishers, digital migration and the opportunities it presents for content creators.

“The media space is evolving rapidly and simply making content and expecting media buyers to jump on it does not cut it anymore. Publishers and content creators need to always think of new ways to monetize their content and Digital Future will dive into the current international trends to do this and also explore local applications”,

said Tendai Mupaso, Techzim’s head of Business Development.

The Digital Future conference and training will take place on the 17th and 18th of March 2015 Cresta Lodge, Sango Conference Center, Msasa, Harare. The event’s main sponsor is NetOne, Zimbabwe’s second largest Mobile Network Operator and it’s also supported by Cyrex Business, Star FM, Nafuna TV and Alpha Media Holdings (AMH).

Details for registration are available on the Digital Future Website.