Zimswitch celebrates 30th anniversary with a brand refresh

As Zimswitch celebrates 30 years in business, let us let them tell us about their journey so far:

Zimswitch, a company founded in 1994 has over the years registered exponential growth in
transaction volumes due to the increase in the adoption of digital payments in the country
now boasting of making up more than 75% of all card-based transactions in Zimbabwe.
 
This comes as Zimswitch celebrates its 30th anniversary through a refresh of its brand
identity. 
 
The company this year celebrates three decades of enabling financial interoperability,
powering digital payments, and promoting financial inclusion in Zimbabwe. 
 
“As we celebrate the 30th Anniversary milestone, we take this opportunity to express our
gratitude to our invaluable stakeholders for their unwavering support over the years. We are
committed to upholding Zimswitch’s role as the National Payment switch, remaining a
steadfast and active participant in the economy. Our focus on modernization and the
promotion of digital payments adoption in the country is unwavering, and the brand refresh
serves as a testament to this renewed dedication.” – Mr. Wonder Nyabereka, Chairman of the
Board.

“The new brand identity and the purpose, vision, mission, and values reflect our continued
commitment to innovation and progress as a pioneer in the payments technology industry.
The evolution marks a fusion of our rich history with a forward-looking approach to meet the
ever-evolving local and international financial ecosystem,” chief executive officer Zabron
Chilakalaka said.
  
The grand idea of establishing Zimswitch was pre-conceived through a vision of a
progressive movement of eliminating unnecessary industry competition by fostering
collaborations through payment infrastructure sharing in the financial ecosystem. 
 
Founded on trust, in 1994 Zimswitch was established through a nexus of minds between the
partnering financial institutions Beverly Building Society (now merged into CBZ), Barclays
Bank (now First Capital Bank), CABS, Founders Building Society (now ZB Bank), Stanbic
and Zimbank (now ZB Bank). 
 
In 1996 two members joined the partnership (Time Bank and Jewel Bank, now CBZ). What
appeared impossible, which was the collaboration and working together of industry
participants to solve the permeating challenge of scarcity of ATMs and Point-Of-Sale
infrastructure was achieved through this synergy with the first ATM and POS transactions
processed in 1995 and 1996 respectively. 
 
The company’s proficiency in providing robust and efficient payment infrastructure saw it
being designated as the National Payment Switch role by the Reserve Bank of Zimbabwe in
2020. 

“This mandate reinforced our call to pioneer digital payments transformation in Zimbabwe,
ensuring ubiquitous products and service provision in the country. True to the call, we did not
relent, in 2021 we introduced the Contactless Card supported by Near Field technology, a
first of its kind in the region redefining the way customers make payments through the tap to
pay for faster checkout. 
 
“This was followed by the introduction of a 3D secure e-commerce platform in 2023.  In
addition, the switch enabled multi-currency and Zig processing.,” Zimswitch Head of
Strategy, Business Development and Projects Michael Chauruka said.
 
The digital payments innovation agenda did not end there, the game-changing bulk payment
EFT solution (ZEEPAY) was introduced in 2021 bringing efficiency, cost-effectiveness, and
security. The solution has been widely adopted both by corporates and state enterprises since
its rollout. 
 
Recently, Zimdef rolled out the solution to its partners, and according to the ZIMDEF Chief
Executive Officer ‘businesses need to be agile and digitise payment processes for effective
reconciliation and ZEEPAY has been the best-in-fit solution for Zimdef levy payouts and
improvement of the ease of doing business between ZIMDEF and its clients.

‘Zimswitch’s primary objective is to solve the daily challenges consumers face when
transacting as consumers are increasingly seeking for secure, instant, and seamless digital
payment experience. The ZIPIT solution which was introduced in 2011 has become
a household name in the payments industry allowing customers to transact instantly across
banks and mobile wallets promoting financial inclusion and bringing millions of mobile
money subscribers to the mainstream financial services,” Mr Chilakalaka added.

Over the years, the company has remained committed to developing market-relevant digital
payment solutions that offer value to consumers and the wider ecosystem. 
 
Our latest E-Commerce innovation has enabled businesses, SMEs, and large corporates to
optimize consumer shopping experience through a simplified way of paying goods and
services online using Zimswitch debit cards. 
 
According to Paynow Chief Executive Officer Vusi Ndebele, “prior to the launch of
Zimswitch Online, only a small proportion of the local banked population was able to
complete e-commerce purchases directly from their bank account and even they had to
endure a sub-optimal User Experience. The shortcomings led consumers to transfer funds
across alternative payment rails with considerable friction and cost. The new solution
sustainably addresses the current challenges of coverage, cost and user experience. Paynow is
proud to have partnered with Zimswitch to successfully enable the solution for over 15,000
Paynow e-commerce merchants without any intervention on the part of the merchant or the
consumer. If you’re a Paynow Merchant, you already are enabled for Zimswitch Online!”

In powering transactions through green energy, the company continues to embed sustainable
and responsible practices across its business operations and communities to deliver fair
outcomes to all its stakeholders.  

“With a focus on environmental sustainability in 2019, a solar power station was
commissioned to promote renewable energy use, and the company relies heavily on green
energy to power all electronic transactions in the country with excess feed into the national
grid. Our drive is to contribute to the global net zero emission target’,” Zimswitch Head of
Technologies Itai Tsoro said.
 
In recent years, there has also been a significant increase in remittances through the diaspora
corridor. This can be attributed to the growing demand for convenient and cost-effective
remittance services.
 
Zimswitch, as a national payment switch, aims to provide cutting-edge technology for instant
cross-border payments at a minimal cost, promoting inclusivity within the country.

As the market progresses, convenience becomes the goal, with an emphasis on frictionless
transactions and instant payments. Zimswitch aims to deliver convenience to merchants and
customers, both small and large, through supporting an array of payment options, including
QR payments and moving beyond traditional card-based transactions to various credentials.
 
Looking ahead, Zimswitch is geared to deliver innovative solutions to meet evolving needs
and demands in the market. To this end, the Company has set up a digital lab for the
development of in-house and co-created solutions with fintechs.

About the rebrand

I like the rebrand. I think the new logo has a sleek and modern design, yet it remains easily recognisable. They didn’t try to do too much and it worked out great. Look at an even older logo below to see just how far they have come:

The logo has only improved with every refresh.

Also read:

• Zimswitch Online, Everything you need to know about it
• Zimswitch’s ZEEPAY offers an array of bulk payment solutions
• Zimswitch partners with VISA to accelerate digital payments in Zimbabwe