Do you remember the good old days when we had Polaroid instant film cameras? Back when you could snap a picture and print it out seconds later? Ah, the good old days.
You have to admit, there’s just something about a physical photo that not even world-class AI-generated digital slideshows can ever match.
The good news is that we don’t have to reminisce about those days because instant pictures have made a comeback.
Fujifilm Instax
I’m sure you know about Fujifilm, a major player in the imaging and photography industry. They produce cameras, film, printers, and copiers, among other things. Today, we focus on their instant photography solution that could be fun for home users and useful for businesses.
They have instant cameras that hearken back to the Polaroids of old, and these fun little cameras have been a hit. I’m talking about these bad boys:
It’s simple, really—you snap a picture, and the camera prints out your photo. You enjoy your little memento. That’s it.
What if you’re not looking for a camera, being content with your phone or DSLR? For you, Fujifilm has Instax Link printers. These little printers connect to your phone or any other device via Bluetooth and allow you to print out whatever you want.
I got a chance to play around with these printers yesterday, and it was all fun. I even printed a few snaps of my face, but I won’t subject you to that.
There are three sizes: Instax Mini, Square, and Wide film formats.
That sounds fun, but that’s also where businesses could find use cases too.
Instax Biz app
Fujifilm made an app that allows businesses to get the most out of the Instax Link printers.
Businesses can create customized, branded Instax photos for events and promotions. With the app, you can design unique templates and add QR codes if you want. Then, of course, you can print photos instantly using Instax Link printers.
Key features of the app:
- Customizable Templates: Upload your own designs or use pre-made templates to create branded photos.
- QR Code Integration: Add QR codes to link customers to your website, social media, or special offers.
- Instant Printing: Print photos directly from your smartphone or tablet using Instax Link series printers.
- Compatibility: Works with Instax Mini, Square, and Wide film formats.
Here are examples of snaps with QR codes added:
You might still not see how this could be useful to your business, but here are some use cases we were told about:
- Sports Events: Create customized photos with team logos or player images.
- Music Festivals: Design festival-themed templates with QR codes linking to schedules or artist info.
- Corporate Events: Produce branded photos for conferences, product launches, or award ceremonies. Give attendees personalized Instax photos as a unique and memorable souvenir.
- Event Marketing: At events, print photos of attendees with your brand logo and a unique hashtag. Encourage social media sharing with the hashtag.
- Photo Booths: Set up branded photo booths at events or in-store to create fun, shareable moments.
- Hospitality: Offer customized photos for weddings, anniversaries, or birthday parties at hotels and restaurants.
I think you can take it as far as your imagination allows. So, if you find this interesting, I hear these organizations have the printers in stock—and some have the cameras too, if that’s what interests you: Focal Point, InkVantage, and Solution Centre. If you know of other organizations selling these, just throw it in the comments section.
What’s your take?